Issue link: http://www.finelinesmagazine.com/i/1262306
12 ASCP Fine Lines Investing in You Professional products are the key to maintaining healthy, youthful skin By Mary Barthelme Abel Every dollar you invest in skin care treatments with your esthetician works harder for you when you support it with the highly specialized professional products they offer. In today's ever-evolving beauty world, tens of thousands of cosmetic and skin care products are competing for your attention and dollars. The choices are truly overwhelming. To capture your business, manufacturers of over-the-counter products spend vast sums of money on marketing and advertising to distinguish what they offer from each of the other offerings vying for your attention. Here's the good news: you don't have to sort out all this information to find the best products for your skin. No need to rely on the trial-and-error, one-size-fits-all approach. Your skin care professional can offer you home-care products that are superior to over-the-counter products and are designed to support the professional treatments you receive and the unique and evolving needs of your skin, health, and lifestyle. THE PROFESSIONAL APPROACH Every dollar you invest in skin care treatments with your esthetician works harder for you when you support it with the highly specialized professional products they offer. Your esthetician is a skilled professional with significant knowledge that helps determine what's best for your skin. Estheticians are required to get training and pass an examination before becoming licensed. Three-quarters of these licensed professionals have completed 600 or more hours of training.